If you own websites, whether for your business or personal use, you need to somehow attract traffic. Otherwise, owing a website is only just your personal endeavor or achievement.
Websites need traffic – No doubt about that. Whether you share info or sell products, you need visitors to read or buy yours. No traffic equals no visitor No visitor equals no goals reached.
Your visitors can come from many origins – From online and/or off line advertising, buzz or word of mouth, or the search engine. While the first two involve extraordinary content and a certain amount of investment, the last one need extra special care to optimize it – Hence the name, search engine optimization (SEO.)
What is SEO?
According to the knol written by Aaron Wall (which I think the better way to describe what SEO is), SEO is the art and science of publishing and marketing information that ranks well for valuable keywords in search engines, such as Google, Yahoo! and Bing.
Rank well means your website is positioned among the top results in the keyword you are targeting. For example, if you own a website about beagle dogs, your keywords could be beagle, pet, and puppy.
Positioned among the top results mean you reach high, as near as possible to the #1 result – if possible, be the #1 yourself – in the search engine result pages (SERPs). SERPs are also listing only 10 results per page, by default. Here is the fact about SERPs:
If you rank at the top business is good, but if you are on the second or third page you might only get 1% of the search traffic that the top ranked site gets.
If you succeed placing your website on the first page – well-known as the most important (and expensive) real estate in the Internet – You will receive organic traffic (continuous stream of traffic without any of your direct involvement.)
If you would like to learn more about SEO basics, I suggest you to visit Aaron’s knol that contains comprehensive intro to the world of SEO.
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