How to Green Website Design and Eco-Friendly Online Marketing

With everything is gearing toward environmentally friendly practices, some principles can also be applied in website design and online marketing.

A knol by Barry Wise lists 10 green and eco-friendly tips for web design and online marketing:

1. Use less fossil fuel – Work virtually from home more often and spend less gas.
2. Use less paper – Who even needs a printer anymore?
3. Hire local resources only – Don’t use offshore outsourcing to cut communication problems and redundant development cycles.
4. Sustainable resources – By using a Content Management System, or CMS, there is no need to continually hire coders or developers to maintain and sustain your website.
5. Recycle – Reuse codes and recycled applications.
6. Lifecycle planning – By working with a web design and marketing team which know how to plan the lifecycle of your efforts, you can extend the life and productivity of your marketing plan
7. Innovation in design – Web developers should constantly be striving to innovate design for greater usability and effectiveness; you don’t want someone else’s stale old design.
8. Incentives – Offer your SEO professional a certain bonus rate if they meet and exceed your expectations.
9. Positive economic impact – Obviously, whatever it is you are marketing on the internet, you want it to have a positive direct economic impact on you own wallet.
10. Social impact – One of the best ways to drive traffic and sales to your website is to offer something of value to your public, preferably free.

For more details, please visit Barry’s knol.

Image by soylentgreen23.