A knol by Barry Wise lists 10 green and eco-friendly tips for web design and online marketing:

1. Use less fossil fuel – Work virtually from home more often and spend less gas.
2. Use less paper – Who even needs a printer anymore?
3. Hire local resources only – Don’t use offshore outsourcing to cut communication problems and redundant development cycles.
4. Sustainable resources – By using a Content Management System, or CMS, there is no need to continually hire coders or developers to maintain and sustain your website.
5. Recycle – Reuse codes and recycled applications.
6. Lifecycle planning – By working with a web design and marketing team which know how to plan the lifecycle of your efforts, you can extend the life and productivity of your marketing plan
7. Innovation in design – Web developers should constantly be striving to innovate design for greater usability and effectiveness; you don’t want someone else’s stale old design.
8. Incentives – Offer your SEO professional a certain bonus rate if they meet and exceed your expectations.
9. Positive economic impact – Obviously, whatever it is you are marketing on the internet, you want it to have a positive direct economic impact on you own wallet.
10. Social impact – One of the best ways to drive traffic and sales to your website is to offer something of value to your public, preferably free.

For more details, please visit Barry’s knol.

Image by soylentgreen23.

Carbon needs to be managed because everything we do that involve energy always leave carbon footprints. This includes office buildings.

Carbon footprint is a measure of the amount of carbon dioxide produced by a person, organization or state in a given time.
Source: en.wiktionary.org/wiki/carbon footprint

Office buildings and the commuting office workers are leaving carbon footprints. Carbon management in office buildings will always result in efficiency and a more greener office operation.

Randall McMullan wrote a knol about energy use and carbon management, with a focus on the carbon management.

According to Randall, in the UK, 40 to 50 per cent of primary energy national consumption is used by buildings, such as heating, lighting and electricity. Therefore, managing carbon in buildings through energy efficiency is a very important move.

Managing carbon will require buildings to source energy from renewable sources, such as solar, wind and hydro, as well as to use energy efficient equipments and methods to save energy.

If you think your office energy expenses are too high, please consider visiting Randall’s knol to understand the basics of carbon management in buildings.

You can also consider visiting the Energy and Environmental Building Association (EEBA) to learn more on green building and Inhabitat to learn about sustainable design trends.