Small business market is one of the most well-sought after market – It is lucrative and dynamic. Unfortunately, focusing on which small business to target is difficult, due to the “ambiguity” in small business’ size.
In general, small business is usually defined as a business with less than 500 employees. That being said, a sole proprietor business is, indeed, a small business.
This “band” of the number of employees makes marketing to small businesses a challenging task – Marketing to a sole proprietor business employs different strategy to marketing to a 500-employee business. So, yes – size does matter in small business.
The solution, referring to Anita Campbell’s knol, is to find a way to segment your target market that make sense.
Please do visit Anita’s knol to learn more about small business market size.
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