According to Dr. Gary Rhodes of Brigham Young University, there are ways to ensure start-up success from the outset. This wonderful knol entitled The Laws of Entrepreneurial Marketing shows how to avoid common mistakes in bootstrapping your start-up.

Interestingly, Dr. Rhodes says that the first five laws all must be fulfilled to ensure business start-up success. With them the business has a much great chance of success. Businesses that do succeed without the first five laws of entrepreneurial marketing are the exception, not the norm.

The First Five Laws include:

Law of the Angle.

Law of Pain or Opportunity.

Law of the Sweet Spot (the Blue Ocean).

Law of Specialization.

Law of the Neighbor.

By Nate Nead.

Image by dan taylor.